Cherub Tricho is a London-based trichology clinic redefining the standard of hair and scalp care. With an ambitious founder and a clear vision for premium positioning, the brand is building toward becoming the defining name in its category.
Year
2025-Present
Client
Cherub Tricho
Website
cherubtricho.com
Problem
Cherub Tricho approached us as Cherub London — a trichology clinic operating from a residential setting, with a founder whose ambition far exceeded its current form.
Outcome
We led the creative direction of a full rebrand, working alongside the designer to curate every brand element and reposition the business for a premium market. We developed a landlord proposal that secured a flagship location at One Canada Square — one of London's most prestigious addresses.
We capped the engagement with a pop-up activation for International Women's Day at the heart of Canary Wharf, delivering an early and successful statement of the brand's new market positioning.